The Winner's Mindset
- New York City, NY
- Motivational Speaker
- 2 Verified Bookings
Robin L. said “Our advertising operations team loved having Greg as a guest speaker. His stories and practical business experiences really resonated and everyone felt…”
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Ankur K. Garg is an infamous pioneer behind social media influencer marketing, and bestselling author of The Z to A Method. Ankur has spoken about disruption marketing and the importance of omnichannel community building at some of the fast-growing consumer packaged goods brand organizations in the world. He served on the c-suite of innovative brands includes SHREDZ, FLAVORGOD SEASONINGS, and SKINNY Tea.
His videos on YouTube have over 20 million views and he’s delivered 36 keynotes in 12 different countries.
Ankur is currently the Chairman of Youngry, a movement to end the failure rate of startups, and serves as the CEO of his own Marketing Agency, AKG Creative.
I've heard of Ankur's track record from following him but listening to him live puts everything into perspective. He has a wealth of knowledge in the realms of business, marketing, branding, scaling, entrepreneurship, management, and so many other crucial skills that so many people can benefit from. It was great to hear him share his experiences, his trials and tribulations, everything he's picked up over the years and built on, and to hear his drive and motivation for his current and upcoming ventures. He has me fired up and feeling like pinky and the brain ready to take over the world! Definitely what I needed to rejuvenate and energize me to get through my current startup growing pains.
Ankur is a rare gem - he's passionate, knowledgeable, and motivational. I have seen him speak several times and every time he brings the utmost value. Consider hiring him!
Ankur has been an MC for various family functions over the years. From weddings to birthdays and everything in between, he has been my go to hype man to get the event moving and jumping at the right time. Each event has always gone on without a hitch. Will absolutely be calling him for the next one!
Ankur Garg understands what's needed to not only get the job done when it comes to running a successful marketing campaign, but he also understands how to do the RIGHT THING even when when all the decisions to make are tough ones. Ankur can teach us how to both be strategic, but also how to be fair, kind and profitable - which is not always the easiest thing to do. I highly recommend Ankur's presentation on commercial strategy and influencer activation.
Ankur was very informative and provided relevant insights throughout his presentation. The crowd remained engaged the entire time!
Price Range: $1000 - $5000
Gig Length: 10 - 300 minutes
Languages: English, Hindi
Ankur K Garg is the chairman of AKG Creative Inc, a consumer packaged goods (CPG) holding company, and the active Chief Marketing Officer (CMO) of SDC Nutrition, a full-service supplement contract manufacturing company servicing hundreds of clients across the world.
In addition to running AKG Creative, Ankur also serves as a partner and founder of entrepreneur accelerator agency Youngry, and venture capital fund King Midas Group.
Ankur is currently featured on several podcasts:
Rogue Visionary, an online series highlighting what it’s like to create a company that earns over 100 million dollars – lose everything – and then rebuild.
We Make Supplements, an ongoing bi-weekly series that pulls the curtain back for everyone to see transparency within the supplement industry.
Beer and Samosas, an audio only podcast that features up and coming South Asians in Media, Business, and Culture.
Meat & Potatoes, co-hosted by Ludwig Araujo, is an educational series on YouTube to teach local businesses how to grow their business.
Ankur is the author of Z to A Method and also appeared as a contestant on the Sony Entertainment Television original show in “Meet The Drapers” as a contestant in 2017.
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Early Life
Ankur K Garg was born in Lucknow, India on October 25, 1985 as the only child of Rajbala Garg and Narendra Garg. His parents left India with the dream of creating a new life in America in 1985. While his entire family shared a one bedroom studio his parents were working multiple jobs while repeating college to secure a degree that would be validated in America.
As a young child, Ankur and his family moved from city to city following his father’s career as a computer engineer in the military and various Fortune 100 companies. The Garg family finally established roots in Lawrenceville, NJ in 1997 where Ankur’s entrepreneurial spirit was born.
In Lawrence High School high school, Ankur placed top 10 on the national level in DECA within hospitality marketing and was the first person in Lawrence Township, NJ to place that high. In his late teenage years, Ankur became a sought after graphic designer and disc jockey, often making thousands a week for his ability to pack a venue and his unique perspective on presenting typography and art in the nightlife scene.
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Music & Creativity
For nearly a decade Ankur went by the name DJ Ace and launched multiple mixtapes, music videos, and collaboration events across the eastern seaboard.
As soon as Ankur realized that audiences responded to specific typography and visuals based on their psychological preferences he realized he knew how to create demand for anything. Every experience from his childhood – from watching Zach Morris talk his way out of a problem to playing the drums and realizing that rhythm opens a person’s mind to new information – set him on a course for becoming a marketing genius.
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Digital Guerilla Marketing
While at the University of Maryland College Park Ankur utilized these skills to raise funds and host events that drew in thousands from all over the country. The launch of Friendster, MySpace, and Facebook gave Ankur a platform to understand the concept of clout and utilizing messaging to relay communication. He applied his knowledge of coding and automation to systematically create ways to communicate with thousands of people from his dorm room while he was sleeping!
Over the following years, Ankur made it his mission to be a first mover in every communication channel as he refined his messaging and start developing his career.
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Pioneering Social Media Influencer Marketing
In 2012, Ankur partnered with Arvin Lal, who just finished a stint on cultural phenomena Jersey Shore and was interested in starting his own Supplement Brand. At the time, Ankur was running a marketing agency called Crimson Lab with Fortune 500 clients and establishing himself as a full-stack web developer that created ROI driven websites for any audience. From their combined efforts Ankur’s first foray into ecommerce found a new outlet to drive explosive revenues. The company literally created hundreds of influencers who are now some of the biggest names in both the fitness industry and social media.
Although it can’t be proven, it was said that at one point in time 1 in every 10 posts on Instagram came from an account or affiliated account that Ankur and his team were involved with.
They started a company called SHREDZ Supplements and took the idea of utilizing social media clout to build social media influencers on a new platform called Instagram. By using raw algorithms and psychology the company had explosive growth generating millions in revenue and became infamous for having unparalleled levels of clout in the fitness industry. Success in one channel led to the launch of Flavor God Seasonings, Skinny Bunny Tea, and several other brands all of which followed the innovative blueprint and generated millions in revenue.
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Z to A and #INTHELAB
In the process of developing a roadmap to building CPG brands – Ankur realized that his methodology of reverse engineering solutions could be put into words and shared with the masses so others could follow the blueprint.
Ankur established his mantra of reverse engineering checklists known as the Z to A Method of building a business plan.
In 2020, Ankur self published his first book titled “Z to A Method” to share his four step mantra:
Define the Finish Line
Outline the Requirements
Identify your Aces
Take Action
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We Make Supplements
In 2018 after spending a year rebuilding his personal content production team, Ankur partnered with SDC Nutrition to create a YouTube show and Podcast called We Make Supplements with the mission of creating a new sense of transparency for the public and the industry itself when it comes to manufacturing Dietary Nutrition and Sports Supplements.
On the show, Ankur and Sean Marszalek literally pull the curtain open to give insights on what goes on in the industry when it comes to launching brands, regulations, how to not repeat mistakes, and most importantly how to take advantage of shortcuts that their combined 20+ years in the industry can share. The success of the show helped Ankur grow his YouTube following and paved the way for his individualized content on YouTube, LinkedIn, Inc, Huffington Post, and Facebook.
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Philantrophy
In 2020, Ankur launched About Time to End Hunger a global campaign to provide daily nutrition to any and every community where [Insert USA organization that defines nutrition] is not possible due to economic, natural, or emergency conditions. Partnering with [Insert Manufacturing Organization] the organization successfully provided 10,000 people with daily nutrition for 100 days.
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AKG Creative Incorporated
Today, Ankur’s holding company and creative agency holds investments and partnerships with brands that manage over 2000 SKUs in the CPG Industry. These skus are readily featured in publications, listed as top 100 in their categories on e-marketplaces, and sold in retail stores all over the world.
Ankur K Garg (AKG) has accumulated over ten (10) years of leadership experience in building brands and guiding innovative start-up companies. An accomplished corporate strategist and marketing guru, his vision and expertise in business performance have driven remarkable growth in brand recognition, marketing presence, and overall customer loyalty. His proficiency in developing loyal clientele and command of design/marketing within the IT consulting industry is highlighted by his accomplishments.
Having received his BS in Finance & Economics from the Robert H. Smith School of Business at the University of Maryland College Park at the age of 20, Ankur founded his first marketing firm with the intent on raising the bar in Information Technology and Marketing Consulting services for start-up companies. Offering a rare combination of WEB, DESIGN & PRINT services, Ankur has achieved an exciting return on investment and product turnarounds and he is recognized for his success in increasing sales/leads and profits for clients.
AKG’s exceptional track record of business improvement is based on his philosophy of total engagement in change and his belief in the immediate initiative for structural innovation. He is known for his ability to quickly identify and bridge gaps in performance, sales, and organizational structure. The significant impact on profitability and growth in a variety of industries for different firms where he held senior executive positions have led to the formulation of The Fit Life Group (FLG), where he currently serves as a Founding Partner and continues to set standards in Creative Services Consulting, Social Media Marketing, and Brand Strategy.
All I need is a microphone and an audience.
Lavalier Microphone
Water Bottle
Robin L. said “Our advertising operations team loved having Greg as a guest speaker. His stories and practical business experiences really resonated and everyone felt…”
Michael said “We had Mike come speak to our team for our annual offsite. He was incredibly responsive during the planning process and brought a great sense of excitement…”
Tim O. said “Elizabeth McCormick was a fantastic keynote speaker for the STI/SPFA Fall Meeting. She spoke in the 8:00 AM slot on the final day of our conference and…”
Liz O. said “It was delightful to see such low tech feats fascinate us by their very simplicity! Moving colors, shifting shapes and spinning objects seem to defy gravity…”