In this industry, it’s important to stay updated on the best practices to build your career. We know it can be tough to make yourself stand out among the competition, but we’re always working to help you get more gigs. If you’re looking to take it up a notch, here are a few tips to help you maximize your Promokit.
Show fresh, quality content
For all PromoKits, you want to start with displaying your latest, high-quality photos. Studies show you only have about 10-20 seconds to create interest in users before they’ll click through to something more engaging. An image can show what services you provide much quicker than a block of text. If you’ve kept them on the page, now’s your chance to prove your talent.
For highly visual acts, videos are key. High-quality footage of your performance gives potential clients an idea of what to expect when they book you. The idea for these videos, however, is to keep them as up-to-date as possible. By always having fresh content, you can avoid confusion around things like the number of performers in your act, the length of performance, or your ability to take special requests. And oftentimes, simply showing your awesome stage presence can help you secure the gig. For the not-so-tech-savvy performers, we’ve got some tips for using video to enhance your PromoKit.
Add the right categories
Your category placement is one of the most crucial components of your PromoKit. Not every client knows exactly what they’re looking for, so it’s important to take into account the many styles you offer. For example, if you’ve only listed yourself in the “Jazz Band” category, they may not find your profile if they’re searching for a more general term like “Wedding Band.” Exploring your category options and adding ones that are the most relevant to your act will be the best way to increase your exposure.
Request reviews
As educated consumers, we require research, feedback, and reviews before we feel comfortable buying a product. So why should booking a gig be any different? Along with your photos and videos, event planners want to see happy past clients ready to recommend you. This is why we send frequent reminders to your GigSalad clients to post a review after your performance. Here’s a tip for gigging in the review economy: When you’re wrapping up your next gig, be sure to direct them to the reviews section of your PromoKit while your performance is still fresh on their mind. The more great reviews you acquire, the more gigs you’ll get.
Act fast
In many cases, clients are looking to book entertainment in as short a timeframe as possible. Even if their event is months away, they don’t want to wait days or weeks to hear back. Having a sense of urgency when responding shows that you’re a professional. Because our platform is mobile-friendly, you can access your gig leads, send quotes, accept deposits, and book gigs from anywhere, at anytime. The early bird gets the worm, and in most cases, the earliest response will get the gig.
Link your social media
Some of the most effective marketing strategies include building a broad community around your act or business. By linking your social media platforms to your GigSalad PromoKit, you can generate more followers from the community of event planners looking to book entertainment. This also further legitimizes you as a professional entertainer or vendor. You’re giving potential clients a better understanding of who you are, what you do, and what your fanbase looks like.
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