As a performer in a competitive market, if you’re charging high rates, you need to show potential clients why. Naturally, people want to save money if given the choice, unless the need for something better is shown to them. Prove you’re worth your rates with superior communication, a top-notch PromoKit, and raving reviews. Clients will better understand the value you’re adding to their event, and feel confident in your prices.
Maintain Exceptional Communication
Proving your value begins with making the client a priority. Great communication and true kindness go a long way. Not only are you more likely to get the gig, but you’ve also increased your opportunities for more gigs through referrals.
Guarantee great communication by being attentive to the client’s needs and responding in a timely manner. Most people are new to booking entertainment so if possible, answer the questions that they may not know to ask. By taking a proactive approach, clients will see that booking you will lead to a well-executed event. And if your responses are swift, friendly, and professional, you’ll alleviate stress and make the decision to book you an easy choice.
With a GigSalad PromoKit, event planners can easily contact you for quotes with our messaging tool. This means much of your communication will be in writing, so it’s essential to use good chat and email practices. It can take more work to convey a friendly attitude while not speaking over the phone or in person. By including exclamation points and emoticons, you can express a positive and caring tone! :)
Use High-Quality Media
If you want to highlight what makes you different from your competition, you’ve got to have a strong, professional-looking web presence. Charging high rates must be matched with high-quality demonstrations of your talent. With a GigSalad PromoKit and a great looking website, these abilities are only a few clicks away.
Photos
High-quality photos are crucial. Photos are the first thing a client sees, so if you’re not displaying yourself in a professional light, you’re not fully proving your value. First impressions can make all the difference in getting a gig or not, so make sure all your photos easily convey what services you’re offering and are of the best quality.
Video
Actions speak louder than words so using videos to show your talent is key. High-quality videos are the quickest way to show your entertainment style and give potential clients a sneak peek into what they’ll get when they book you. The best videos are of a live performance where they see your talent, stage presence, and how engaged your audience is.
Audio
If you’re a musician, have a variety of quality recordings ready. For example, if you play in a Jazz Band, include swing, bossa nova, and ballad recordings. As a Cover Band, you’ll want to include a variety of songs, styles, or even decades of music. Offering a diverse mixture of tracks helps convince clients of your range of expertise.
Display Your Reviews
Online reviews have changed the way business is done. Word-of-mouth reviews still carry a lot of weight, but online reviews reach a wider audience. By having numerous, current online reviews displayed, your prior performing experience does much of the work for you. Your spiel will only go so far but great, honest reviews from past clients make event planners feel comfortable in their decisions.
Even negative reviews offer you an opportunity to shine. Show the world how you handle unhappy clients with respectful and helpful responses. If you were in the wrong, make it right and publicly explain how you handled the situation. The client can always update their review in your favor. Even if they don’t, your professional response is displayed for everyone to see.
There will be people who refuse to pay your price, and that’s okay! The saying, “You get what you pay for” can be a hard-learned lesson. But when clients come back around for their next event—so long as you were kind and courteous—they’ll look to you for quality entertainment.
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just great user friendly info everytime I delve a little deeper into your pages.Its so difficult to be creative one minute then be a bulldawg promoter the next.You guys make it a lot easier.Looking for a recent promo offer so I can upgrade my page.Thanks so much.
We’re so glad you enjoyed the article! Thanks so much for the feedback :) If there are any other topics you’d like to know more about, feel free to reach out to us! For our upcoming offers, keep an eye on your email inbox. The holidays are a great time to save!