Music and entertainment provide great enhancement to the dining experience. Mariachi bands at a Mexican restaurant, face painters at the local family bistro, Irish folk music down at the pub all serve to create a fun atmosphere that keeps customers coming back for more. Your act could be the very thing that makes the local diner a Friday night destination spot!
Most restaurant managers and owners are constantly working to keep their seats filled and reservations booked. Connecting and partnering with them can create a mutually beneficial relationship. You want to perform and make money, and they want a packed house every moment they’re open. Working together is a win-win proposition.
Where to Start
When booking gigs in smaller venues like restaurants, bars, and coffee shops, it’s all about adapting your talent to fit the space and flow of the environment. Whether you’re a musician, magician, or comedian, thinking creatively about how your act can seamlessly integrate into a restaurant setting opens up new opportunities to showcase your skills and engage local audiences.
🤔 Consider your services
Shape your service or act for the venue of a smaller restaurant. Walk-around talent like balloon twisters or strolling magicians are tailor-made for the ins and outs of restaurant seating. Smaller mariachi combos can entertain table to table. Bands and ensembles can simplify their set to translate well to the venue. Stand-up comedians and improv groups often make for excellent trivia night hosts. The key is seeing beyond your own routine and discovering new ways to share your talent in as many outlets as possible.
📞 Connect with local restaurants
Once you’ve figured out what you can do in a restaurant, bar, or coffee shop, start connecting locally. Perhaps start with your favorite spots. Create a process to introduce yourself. If you’re at the restaurant, ask to speak to the manager face-to-face and provide your business card. Let them know you’ll follow up with an email as well.
For reaching out directly, draft an email to introduce yourself. Take time to personalize it. Mention the name of the pub or diner, and tell them your favorite item on the menu!
Dear [Name]
My name is Brian Jenkins, and I’m a professional musician with over ten years of performing experience. I’m reaching out to offer my services for your restaurant (bar, club, pub, etc.). It’s one of my favorite places in town!
As you know, adding entertainment to the dining experience is a proven way to create a great environment for your business and cultivate return customers. I’d welcome the opportunity to partner with you and provide a special atmosphere for your customers.
Please follow the link below to my website (or GigSalad profile). Here you will find videos of my presentation, client testimonials, and my booking information.
Thank you for your time,
Brian Jenkins
📆 Follow-up and follow through
After connecting via email, reach out personally to arrange a meeting or audition. Set up a time that works best for them. Managers usually work non-stop from the minute they show up, so be prepared and ready to go. Minimize your setup so you can be in and out quickly. Once you’ve finished, offer them some promo material they can keep, like a copy of your music or some merch. Also, be willing to provide any posters they can use to promote you. Advertise on your social media to draw a crowd as well.
Tips for Success
Every gig is an opportunity to make a lasting impression and build your reputation as a professional entertainer. To ensure every performance is a hit — and to set yourself up for future success — it’s important to approach each booking with preparation, professionalism, and a touch of flair. From nailing down the fine print of your contract to charming your audience and venue staff, these tips will help you navigate the business side of entertaining while leaving your clients and fans raving.
🚫 Don’t work for free
Exchanging services for a great “opportunity” is a common mistake many rookie performers and entertainers make. It’s important to establish your price point for your skill and experience and stick to it. Working for free undercuts the market for your fellow performers and dilutes the value of your talents. You’ve worked hard to develop your skills, and you deserve to get paid appropriately.
✍️ Carefully outline your booking terms
Creating clear and detailed contracts helps you avoid any confusion or tension when it comes time to pay. Pay attention to how the evening’s revenues are shared, and don’t assume the bar tab is part of the gig. Be specific about when you are and are not performing. What are the protocols if either you or the client needs to cancel? Most importantly, make sure you know what kind of performance works for that specific audience.
📝 Read about how to create a solid booking agreement: 6 Things Your Booking Agreement Must Have
🙏 Respect the customers and their experience
People may not have come prepared to accept your services, so if they’re not ready with a tip after a great card trick or ready to pay for a face paint design, be okay with that. Perhaps you were booked to provide background music for your local coffee shop. If the venue isn’t packed with your fans, don’t be too frustrated if patrons are more absorbed in their conversations than your performance. While many musicians have strong opinions about playing covers vs. originals, try to have a few feel-good tunes everyone can enjoy.
🚀 Go above and beyond
An extra balloon animal for a crying kid goes a long way to creating future customers. Restaurant staff are often like small families where everyone chips in to get the job done. Be flexible and accommodating. Avoid diva-like behavior that could ruin the experience for you and other performers. Cultivating a good relationship with the staff and management is vital.
🌟 Earn glowing reviews with these tips: How to Get More Five-Star Reviews from Clients on GigSalad
🤝 Bring business cards
Have a few business cards with links to your social media, website, and GigSalad profile so new fans can continue connecting with you. This is a great way to increase your bookings and build your fanbase.
Every experience is better with a great band, an intriguing illusionist, or a skilled performer of any kind. Pairing up with your local diner means you’re getting paid to help make memories. Get out there and show your community what you’ve got! 🎶
Looking for more gigs? Create a free GigSalad profile and start getting leads today.
Loves music, reading, and binge-watching TV and eating pizza with his wife. Has three amazing kids. Believes that life is about questions, not answers.
Good suggestions!!!
Hi Gig Salad-
Altho I agree w/ about 90% of what you stated in the above for finding gigs in local diners.etc, what you DID fail to mention is that while putting the “looking for the gig” is on the entertainer’s part, most venues of that sort and more often than not are NOT licensed to have live music esp covers which requires city permits,cabaret,bmi, ascap and other certs,all sooooo costly to the venue so that really narrows down the market place.I am a seasoned music veteran and have been thru all this BUT I imagine for some of your younger members may not suspect this and need to be enlightened about the reality of the local gig industry. You can’t just build up your hopes and dreams on venues you’d like to play just because of their atmosphere and ambience and you imagine yourself being a big star there cuz you have “draw power”,especially a venue that’s never had live entertainment before.There’s a reason for that so that part of the responsibility is on the venue’s part.Just thought you should’ve mentioned it.
I’ve worked a variety of different restaurants over the past 30 years. I usually stay at a location for years. I currently just celebrated my 3rd year at my restaurant. Please understand that it takes a while to learn how to do this correctly. I would mention to give the location your looking at a complimentary hour so they can get an idea what you do. It also lets yo feel out the lay out to see if it’s a good fit for what you do.
Magically,
Philip Klipper PM
Thank you so much!!