There’s no escaping an online presence if you’re a small business in today’s market. Every few months, it’s important to take a look at your website and social media to make sure everything is up-to-date and fresh.
The accuracy and quality of your online presence are critical to establishing your credibility and professionalism in the industry.
Focus on the important platforms
Every successful business maintains a major online presence. It’s important to keep those platforms up-to-date so you don’t miss out on potential clients.
Social media
Do you have an effective presence on major platforms like Facebook, Instagram, and Twitter? Are you exploring other platforms such as TikTok or Snapchat? Don’t forget that YouTube is the second most-used search engine on the internet and can be a powerful place to promote your content or talent.
Read this: 6 Social Media Tips for Entertainers
Business website
Services like Squarespace and Wix offer cost-effective and easy websites, even for novices. With a few minutes and a few clicks, you can have an attractive, engaging website for clients to use. There are lots of templates to choose from and guides to help you publish something worthy of your brand. And once you have an awesome website, maybe it’s time to start thinking about incorporating to take your business to the next level.
Read this: 5 Reasons You Should Turn Your Side Gig Into a Small Business
GigSalad profile
With our powerful SEO drivers behind you, your GigSalad profile becomes a formidable access point for future clients. Pay attention to how your profile looks and watch your leads increase.
Read this: 10 Tips for Maximizing Your GigSalad PromoKit
Double-check the details
Presence is important, but so is accuracy! As you review all of these platforms, use the following guidelines to double-check their accuracy, quality, and relevance. You might even set aside some time to see how you can improve your presentation in each of these key parts of your business.
Contact information
Are your email address, phone number, and website link current and correct? Do you have systems and processes in place for their regular review and follow up? While you’re checking the details, take a moment to look at your communication style and see where you might change things for the better.
Read this: 4 Keys to Effective Communication
Reviews
Reviews are like gold in the gig economy. Online consumers place incredible weight not only on the quality of the review but on how current it is as well. Make sure you have recent reviews in place that highlight your talent and professionalism. If you have negative reviews hanging out there without a professional response from you, now’s the time to address those. If you don’t have any reviews, try reaching out to past clients to ask for their help in boosting your online rating (and send them a link to your profile on the review site).
Read this: How to Handle Reviews: The Good, the Bad, and the Ugly
Bio and descriptions
A sure and easy way to lose credibility with event planners is to have outdated or irrelevant services offered in your marketing. Take time to go through everything you offer (as well as pricing), to ensure that you include your full list of services and update any old information. Your bio is also the best place to sell yourself and why you’d be great for a client’s next event!
Read this: Why Your Bio is So Important and How to Make It Better
Media
At the heart of all online and digital marketing is media. The videos, audio, and images you present must achieve a necessary line of quality and accurately reflect your services. Your pictures and video should be current and high-quality. Get rid of any stock images you may have relied on and focus on projecting a truthful image of yourself.
Read this: 5 (Almost) Free Ways to Improve Your Media
Reviewing and refreshing your online presence is key to maintaining a professional front. Keep your business relevant and stay motivated by keeping an eye on things every few months!
Loves music, reading, and binge-watching TV and eating pizza with his wife. Has three amazing kids. Believes that life is about questions, not answers.
Still extremely SLOW in Sacramento area.
I’m getting 99% Latin band Request.
I reply to them , Does the band has need to be exclusive in Latin music? Then I tell client Innersoul provides, Latin, old school, funk, current dance hits. COVID-19 still is crippling Bands.