Lead Insights is a game-changing feature on GigSalad that provides valuable data about your leads and competition. With this tool, you can see how many other members have responded, how many quotes have been sent, and if the lead was only sent to you. This information gives you an edge when crafting your responses, following up, and ultimately securing more bookings.
Why lead insights matter
Understanding the level of competition for each lead allows you to adjust your strategy and stand out. Whether you’re responding to a lead for the first time or considering a follow-up, insights help you make smarter decisions. Instead of sending generic responses, tailor your quotes based on real-time data to increase your booking chances.
With lead insights, you can see:
☑️ How many other members responded – Know how many competitors are in the mix so you can tailor your response accordingly.
☑️ How many members have sent quotes – Get a sense of how competitive the lead is and adjust your pricing or offer to stand out.
☑️ How many of those quotes are active and bookable – Identify whether the potential client still has open options or if other vendors have expired quotes.
☑️ If no other members (but you!) were contacted – This insight is especially valuable, as it means the lead is highly interested in you, and you may have a greater chance of securing the booking.
👉 Note: The quotes and/or messages you have sent to the client are not included in the count.
How to use lead insights to your advantage
Knowledge is power, and lead insights gives you the inside scoop on your competition. By understanding how many other members have responded and sent quotes, you can craft a smarter, more strategic approach.
Respond based on the competition
🔥 Few or no other responses: If you’re the only one the client has contacted, this is a golden opportunity. Since you have their full attention, you may not need to offer a discount or rush to respond immediately. Instead, focus on crafting a high-quality message that highlights your unique value.
💪 High competition: If several other vendors have responded or sent quotes, you must stand out. Emphasize what makes you different — whether it’s experience, unique offerings, or an exclusive deal. A personal touch, such as referencing the event details, can also help you rise above the competition.
✏️ Read this: How to Write a Great Sales Pitch to Get More Gigs
Adjust pricing or offer additional value
If the lead insights show that multiple members have sent quotes, consider ways to make yours more appealing. This doesn’t necessarily mean undercutting your price — instead, focus on adding value. Offer a bonus service, flexible payment terms, or a quick-response discount to make your offer more enticing without lowering your rate.
💰 You might also like: 4 Steps to Getting the Pricing Right for Your Business
Use exclusivity to your benefit
When insights show no other members were contacted, you likely have an increased chance to book the gig. Reinforce their decision by offering a smooth booking process, reassuring them of your reliability, and showcasing testimonials or past experiences to build confidence.
⭐ Check your inbox for the “direct lead” tags and give those a little extra attention! Not all direct leads are exclusive (meaning no others were contacted), but it does mean the planner chose you specifically to receive the lead.
Know when to follow up
🔥 Few responses or no active quotes: After some time, you can see if there are still active quotes. If not, they may have expired and the client may have declined them. A well-timed follow-up can bring their attention back to you. Send a friendly message asking if they need help or offering to answer any last-minute questions.
💪 High competition with active quotes: If multiple active quotes are in play, patience and strategic timing matter. Instead of following up too soon, wait and check in with a message reinforcing your unique value or availability. This may help the client feel less bombarded and pressured to decide.
How to get lead insights
Lead insights is an exclusive feature for paid members of GigSalad, providing you with a serious advantage in securing bookings. If you’re currently on a free plan, upgrading your membership will give you access to these game-changing insights. 🙌
By using lead insights strategically, you can craft stronger responses, follow up at the right time, and book more gigs. Having access to this data gives you an inside look at the competition and allows you to make smarter business decisions. 🤓
Not yet a member of GigSalad? Create a free profile and start getting leads today.
Megan is the Director of Customer Experience at GigSalad and has gained 9+ years of insight on what makes a great event on both sides of the booking process. Her favorite things include books, true crime podcasts, coffee, hiking, puns, and making people laugh.