Yolanda Smith: Branding 4 Success

In the Now You See Me: Branding 4 Success series, Yolanda offers three Keynote Speeches and two MasterClass workshops.
Keynotes:
Now You See Me: Maximize Your Personal Brand
In the information age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. An outstanding personal brand allows you to gain competitive advantage, grow your network, expand your leadership presence and increase your influence. In this presentation, Yolanda explains how you can engage and activate your talent in your chosen marketplace while delivering value to your employer.
Now You See Me: Owning Your Personal Brand in the Digital Age
With the continued rise of digital and social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty and engagement between an organization and its people. It’s becoming increasingly important for professionals to take personal branding seriously and implement the requirements necessary to present themselves in an approachable, credible and enduring way, both in the digital world and in-person. In this presentation, Yolanda explores social branding and provides the roadmap for building a powerful online presence. If you are not the entrepreneur of your brand someone else is!
Now You See Me: Branding the Authentic You
Companies are awakening to the importance of promoting women and minorities into leadership roles. There is realization that diversity and inclusion must align with the needs of the workforce and customers. The unique cultural experiences, perspectives and cognitive strengths of women and minorities offer them an unparalleled opportunity to succeed in leadership by living their authentic brand and having a positive impact on the organization they lead. Personal branding helps women and minorities expand their success by enabling them to uncover their unique strengths and talents. Through this presentation diverse participants discover that they can unlock their true potential, be energized and empowered by being their authentic self.

Now You See Me MasterClassess are offered as a 60, 90, or 120* minute customized workshops that introduce various concepts of personal branding and provides participants with information and tools to develop their Personal Brand. *Interactivity and exercises vary based on the workshop duration.

"Now You See Me: Creating and Maximizing Your Personal Brand" workshop with personal branding expert, Yolanda Smith.
Participants will:
Define personal branding and its impact on perception and credibility
Understand your personal and professional influencers and how to create impact
Learn how to create a personal brand Statement to effectively tell your story
Use social media to build your brand and network
Gain knowledge on how to preserve your personal brand through a crisis

Now You See Me: Creating an Explosive Digital Footprint
In this session with Personal Branding Expert, Yolanda Smith, you’ll:
Get an introduction into personal branding and why it’s so important for you and your company’s success
Learn how to create a personal branding strategy to ensure your expertise stands out
Understand your influencers and create a personal branding statement.
Receive tips and tricks on how to get the most out of LinkedIn, Facebook, Twitter and other social platforms.
Learn how to remain relevant and keep your personal brand fresh and on track.

The keynotes and workshops are designed and customized for the following audiences:
CEOs, Executives, Mid-level managers and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
HR & Training Managers who want to understand personal branding to help train employees on personal branding, use of social media and social selling.
PR Agencies & Exec Communication Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
Students and Youth who want to be inspired, get a head start for the career and future that lies ahead and learn to navigate social media to avoid the pitfalls.

Yolanda Smith's founding vision was to empower young girls by giving them a voice, instilling confidence and providing resources to help navigate the challenging teen
years. With over 10 years of public speaking experience, her passion for helping others achieve their personal best inspired her to found Branding 4 Success, LLC. Using these same principles she began speaking and facilitating MasterClass workshops on Personal Branding with academic, corporate and professional organizations. Yolanda’s recognition extends broadly. She was selected
as one of the Indianapolis Business Journal’s 2017 “Women of Influence,” which recognizes women who have demonstrated professional excellence and leadership in their careers and community service. In 2016, she was honored with the PM360 ELITE award for transformational leadership. She also serves as the chairman of the board of GirlTalk Inc.

microphone, internet for workshops